We all know everyone loves a good story! But storytelling isn’t reserved solely for movies and novels. How about an Integrated Annual Report that goes beyond the profits and losses and dives deep into the story of your company’s resilient performance in 2020-2021?
Why tell a story in an Annual Report?
We’ve all heard the rumours… “Nobody actually reads these” and “People only look at the photos and the director’s incomes”. That can be dishearting to hear after you’ve invested countless hours and late nights into creating a beautiful Annual Report. So to drive up readership why not tell the story of your company over the past year. Why? Because Annual Reports deserve to be read, each report is a strong statement about your company and how it’s winning! An Annual Report showcases your well-crafted brand and by telling the right narrative you can show off your business in its best light.
Can your business make use of powerful storytelling for your Annual Reports?
Yes! The basis of good storytelling is always overcoming a challenge and how the main character, in this case, your company, evolves over time. And after Covid-19, there is no doubt that all businesses have the basis to tell an epic story that all humans can relate to in one way or another.
Where to get started?
1 – Find a central theme – Pre-Covid, Girls Who Code released their interactive 2018 Annual Report (Check it out HERE), which told the story of sisterhood. This meaningful central theme, which perfectly complements its brand story, is vital.
2 – Make it about your people – we’ve heard it countless times, your people are the heart and soul of the business, when you focus on them everything else falls into place. These people, both your customers and your employees drive your story.
3 – Showcase how you created an impact – Then through your KPIs which you can use to alongside your narrative, you can show your performance visually through infographics, charts and graphs.
4 – Don’t be afraid to show the fun part of everyday work life in your company – This could be through little random stories that don’t really tell the reader how your company performed but rather entertains them. Maybe its one of the many crafty quotes (along with its sound effects) that your CEO says when he is introducing a new product in a meeting: “And once that’s done, wwwhooshhhh, it’s going to take off like a rocket headed to space!”
Looking for more guidance for the creation of your Annual Report? Contact Numbers – we’re full of ideas and solutions!
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