INEDI

Make your Annual Report an Adventure with Storytelling

Previous
Next

We all know everyone loves a good story! But storytelling isn’t reserved solely for movies and novels. How about an Integrated Annual Report that goes beyond the profits and losses and dives deep into the story of your company’s resilient performance in 2020-2021?

Storytelling for Integrated Annual Reports in Mauritius | Evolution - Numbers
Make your Annual Report an adventure!

Why tell a story in an Annual Report?

We’ve all heard the rumours… “Nobody actually reads these” and “People only look at the photos and the director’s incomes”. That can be dishearting to hear after you’ve invested countless hours and late nights into creating a beautiful Annual Report. So to drive up readership why not tell the story of your company over the past year. Why? Because Annual Reports deserve to be read, each report is a strong statement about your company and how it’s winning! An Annual Report showcases your well-crafted brand and by telling the right narrative you can show off your business in its best light.

Can your business make use of powerful storytelling for your Annual Reports?

Yes! The basis of good storytelling is always overcoming a challenge and how the main character, in this case, your company, evolves over time. And after Covid-19, there is no doubt that all businesses have the basis to tell an epic story that all humans can relate to in one way or another. 

A story of survival in a harsh macro environment… A story of how your team rose up to the challenge… A story of how you innovated to keep your business thriving. 

Where to get started?

1 – Find a central theme – Pre-Covid, Girls Who Code released their interactive 2018 Annual Report (Check it out HERE), which told the story of sisterhood. This meaningful central theme, which perfectly complements its brand story, is vital. 

2 – Make it about your people – we’ve heard it countless times, your people are the heart and soul of the business, when you focus on them everything else falls into place. These people, both your customers and your employees drive your story.

3 – Showcase how you created an impact – Then through your KPIs which you can use to alongside your narrative, you can show your performance visually through infographics, charts and graphs.

4 – Don’t be afraid to show the fun part of everyday work life in your company – This could be through little random stories that don’t really tell the reader how your company performed but rather entertains them. Maybe its one of the many crafty quotes (along with its sound effects) that your CEO says when he is introducing a new product in a meeting: “And once that’s done, wwwhooshhhh, it’s going to take off like a rocket headed to space!”

Looking for more guidance for the creation of your Annual Report? Contact Numbers – we’re full of ideas and solutions!

E: Nostress@numbers.mu | W: numbers.mu

SIMILAR STORIES

Augmented Reality: The WOW-Factor That Your Annual Report Needs

Using motion tracking, sound engineering, animation, simulation and video, augmented reality can create an immersive experience for users. For many years now, many brands are enriching their annual reports with this technology and for good reasons!

The Future of Annual General Meetings: Hybrid or Virtual

annual general meetings,Annual reports

Like most things that require a lot of logistics, the AGM space has not been left unscathed by the pandemic. Is virtual AGMs the way to go now?

Harnessing Hero Graphics and Videos in an Annual Report

Annual report,Digital Annual Report,Hero Graphics in Annual Reports,Integrated Report,Videos in Annual Reports

Hero graphics and videos are some of the best attention pullers and will help engage your Annual Report readers.

A new dawn for Sustainability Reporting in 2021

Annual report,Digital Annual Report,Integrated Report,mauritius,Sustainablity Report

2021 is a critical year for sustainability reporting. Read on to find out which corporate reporting trends are shaping the post-COVID-19 world (if we can call it that) and how to up your game.

Amp Up your Annual Report with a Powerful Digital Strategy

Annual report,Digital Annual Report

After investing so much time in the creation of your Annual Report, why not take it to the next level with a cleverly mastered digital strategy?